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Gillette Marketing Plan - 1878 Words

THE GILLETTE COMPANY MARKETING PLAN Second year of Mach3 in the market. 1. Executive Summary * The major goal is to meet the sales volume (unit and US$14400 MM) as well as estimated profits US$ 2880 MM which represents 24% of sales. * Consolidate Mach3 as a successful launch, with the objective of recovering the investment in 2 years. * Minimize the effect the higher price of Mach3 might have in foreign markets. * Make consistent efforts in all countries to continue sales growth of other consumer brands: Duracell (batteries), Oral-B (toothbrushes), Parker and Waterman (pens). In China special effort on Duracell due to high potential because of consumer preference for gadgets such as†¦show more content†¦Few companies were as good at combining new products with new ways of making them. It gave a huge advantage over the competition. 75% of the US$ 1 billion spent on the Mach 3 was dedicated to production machinery, tripling the current speed of production. The estimate was that the investment would pay for itself within 2 years. The fact the company spent more on new production equipment than on new products was one reason why Gillette regularly hit its target of reducing manufacturing costs by 4% a year. Another difference between Gillette and most other consumer-product companies was it did not tailor its products to local tastes. That gave it vast economies of scale in manufacturing On the distribution side it usually broke into new markets with razors and then pumped its batteries, pens and toiletries through the established sales channels. The impact on margins was dramatic: the company ´s operating margin, currently a fat 23 % was rising by 1% a year. Gillette is a global leader, in 1997, 70% of the company ´s sales were outside America. More than 1.2 billion people used at least one of its products every day, compared with 800 MM in 1990. The company had sliced into developing markets: it had 91% of the market for blades in Latin America and blades and 69% in India, measured by value. The chinese market was not very attractive for blades and razors, they â€Å"don ´t need to shave†. Buts offer great potential forShow MoreRelatedGillette Marketing Plan687 Words   |  3 PagesManagerial Marketing Marketing Plan Questions for Discussion 1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. While evaluating the product innovation at Gillette throughout its history, it is easy to relate to the companies ups and downs, as well as its struggles. Especially in the younger developmental years, we see the resilience of the company andRead More Gillette Marketing Plan Essay989 Words   |  4 PagesGillette Marketing Plan Gillettes $9.2 billion global business began on September, 1901 by the name of American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focusesRead MoreAnalysis of Gillette Case1083 Words   |  5 PagesMARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands, based on information gathered a priori. Based on it, the companyRead MoreGillette Cassette Case1398 Words   |  6 Pages1. Should Gillette enter the cassette market at all? Gillette Safety Razor Division (SRD) would be foolish to not enter the cassette market at this time in the game. With the established and well-trusted brand name on it’s side, Gillette will be able to exploit the undeveloped marketed to it’s fullest potential. The way that Gillette can accomplish this is by utilizing some of it’s biggest and strongest assets to overcome what the consultants believe are the three major problems in the industry:Read MoreGillette Case Analysis1125 Words   |  5 PagesGillette Case Analysis Key Marketing Issue/Challenge The key marketing challenge for Gillette is the company’s ever expanding product line. In the past few years, the Gillette brand has grown considerably. The company has released many new high-performance grooming products for men. The challenge in introducing a large number of new products in a short period of time is being able to properly market each one. It is difficult to release and market one new product, but if manyRead MoreThe Gillette s Vice Of The Disposable Crown Cork Bottle Cap987 Words   |  4 Pages King Camp Gillette was born in Fond du Lac, Wisconsin in 1855. At the early age of 16 he became a traveling salesman where he met William Painter, the inventor of the disposable Crown Cork bottle cap. This friendship ignited Gillette’s passion for invention and entrepreneurship. In 1895 he had an idea of a disposable razor blade. The problem was how to make the blades thin enough and at a price low enough to be profitable. Then in 1901 Gillette met an MIT graduate by the name of William NickersonRead MoreGillette Case Study Hbr1410 Words   |  6 PagesDivision A Group 5 Gillette’s Marketing Strategy for Indonesia Executive summary The analysis has been done to achieve the country manager, Chester Allan’s objective to increase the market share by 19% through identifying the new customer segments, and increase brand loyalty. The problems faced while achieving the objective are as follows: * The rural population in Indonesia is unaware of the modern shaving trends and therefore do not add to the total sales of the company. With time, whenRead MoreGillette Case - Launch of Sensor814 Words   |  4 PagesMarketing Strategy and Plan – Session 6 Gillette’s Launch of Sensor The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Gillette’s top management had to make very important decisions regarding the launch of its Sensor line. They are questioning, on which markets to focus their launch, how aggressiveRead MoreRazor and Gillette1020 Words   |  5 PagesANALYSIS I. Statement of the Problem How can Gillette Company maintain and improve its profitability? II. Objective 1. To reinvigorate the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has alwaysRead MoreQuality at Gillette Essay1642 Words   |  7 PagesQuality at Gillette Argentina Shanean Newton Benedictine University Abstract Flexible and appropriate leadership styles can be learned and are essential in total quality management. Gillette changes in culture and operations in terms of choice, practice and payoff contributed to the overall company’s success. The changing business environment required a new definition of quality that allows managers to approach quality in a way that creates value and

Texting and Driving Should Be Banned Free Essays

Have you ever considered reading a book while driving? If not then why would you text and drive? Driving is something that requires your full attention. When you open up your cell phone to send a text or receive a text then you might as well get out a book and start reading. Suppose you are driving down the road and your phone alerts you that you have a text message coming in, when you grab for that phone you are a victim of visual, cognitive, and manual distraction. We will write a custom essay sample on Texting and Driving Should Be Banned or any similar topic only for you Order Now Many people have lost their lives due to visual distraction. When you take your eyes off of the road, it only takes one second to cause an accident. I am sure if sixteen year old Ashley Johnson could start her day over she would. On May the 15 this exceptional, popular tenth grader had been texting while driving when she hit a pickup head on. She was in critical care for several days before dying sustained to injuries that occur during her accident. Not only did she lose her life but someone lost their daughter, granddaughter, sister and friend. If only she could have waited until she stopped driving. Patrick Sims is another prime example of why you should not text and drive. Patrick and his girlfriend were driving down the road the day before Thanksgiving. Patrick was texting a friend when his girlfriend started screaming, as he looked up there was a bicyclist so close to the front of his vehicle that he could not avoid hitting him. This was a sixty three year old grandfather that was out riding his bike for health reasons, minding his own business. Now this is something that this young man has to deal with for the rest of his life. He told CBS during an interview that he wished that he could have another chance; he also told them that the image of this man lying on the street dead would never leave his mind. I remember texting one time while I was driving and it was the first time and the last. I got a text message and I wasn’t going to read it but I was scared it was my mom or about my mom because she was sick. I was going to wait till I stopped at the red-light to check it but it was just too tempting to wait so I grabbed my phone to read my text when I ran off of the side of the road. That was a stupid decision on my behalf. It was only my niece wanting to know what I was doing. It was not just my life in danger it was also my children’s. I decided that day that I would never read a text again while driving. I am just thankful and fortunate that I got another chance. I honestly believe when you put yourself or someone else’s life in jeopardy by texting it is not an accident. You know exactly what you are doing when you open that phone and start typing or reading. Texting should not be just ban from people that drive automobiles but it should also be for people who drive trains and buses. It is a cognitive distraction when you take your mind off of what you are doing. On September the twelfth two thousand and ten, Robert Sanchez a commuter train engineer started his day like every other day. I’m sure when he left his home that morning he never thought it would be his last day returning home. During the day Robert was texting and receiving text from a young guy who he mentors. Robert did not yield and hit a freight train head on killing twenty five people and injuring eighty more. Roberts’s life was taking that day instantly. His life was taken just because he answered a text letting this young boy know where he was. This could have been prevented. Not only is his family grieving but so are all of the innocent lives that were taking that day. If you feel like you are too tempted to text while driving then you need to turn off your phone until you get stopped or put it away where you cannot reach it. Texting don’t only cause you to take your mind off of your driving but when your texting you don’t have on your hands on the wheel. When you are driving it is important that you drive with your hands not your knees or your forearm. I’m sure some people don’t think manual distraction is such a big issue when it comes to driving, but trust me it is. It is just as important as visual or cognitive distraction. Any time that you are driving you need to avoid all three distractions. You have a better chance reacting to a situation if you are driving with both hands. I know a young lady that went to school with my nephew. She was driving home one day after school, it was her and her little brother Ben. Sarah was texting while driving, Ben said that she had her knee up under the steering wheel driving and she came upon a curve and she just couldn’t react fast enough and lost control, she was killed. Her brother survived this terrible tragedy physically but not mentally. It has been ten years now and this young man is still seeing his sister lay beside him in this car bleeding from the head and not responsive. I feel like people are just selfish when it comes to texting. I know a lot of people don’t think about the consequences but it’s time that people wake up and see what texting and driving can do to families. I understand that texting is the new fad and some people rather text then talk. Texting is not a necessity to life. Many people have lost their lives because they made the wrong choice. I’m sure if the victims that have been involved in a misfortune could have another chance to drive without texting and take more responsibility for their actions they would. Driving is something that takes all the attention you can offer. That includes watching where you’re going, keeping your mind on what you’re doing and keeping both hands where they need to be. If you feel like you just can’t wait to text pull over to a safe place and text. Before you text and drive again visualize a loved one in your life and ask yourself this question, is it fair to them that I am being so selfish, not caring if I take my life or someone else’s life? I promise you that you’re not going to die if you have to wait to text but if you don’t wait to text you will definitely die. How to cite Texting and Driving Should Be Banned, Essay examples

Foreshadowing in To Build a Fire London To Build a Essay Example For Students

Foreshadowing in To Build a Fire London To Build a Essay Fire Essays Foreshadowing in To Build a Fire In the story To Build a Fire by Jack London, foreshadowing is often used. In this story foreshadowing is an effective way to build up a climax. The foreshadowing is both shown by the environment and things the characters say. An example of environmental foreshadowing was when it said, Fifty degrees below zero stood for a bite of frost that hurt and that must be guarded against.. .. Another example was when the mans fire was blotted out. These examples show that the cold will be the mans doom, but foreshadow only by telling the necessary details. A major point of foreshadowing was what the oldtimer told the man. The oldtimer told the man that no man must travel alone in the Klondike after fifty below. If the man would have listened, he could have survived. Because he didnt listen; he lost his life. In conclusion, if you read this story carefully you will pick up the small hints and know the outcome of the story. This also shows that foreshadowing can be direct statements or simple statements of fact. Self Confidence Once a mans self confidence is shaken, it becomes increasingly difficult to act rationally. If you are in a life or death situation, every decision you make stacks the odds either for or against you. Once you make a few bad decisions, you realize that your chances for survival are getting slimmer and slimmer. As this fact settles into your conscious mind, it produces panic. Panic is what happens when the brain cant handle the information it is given. Panic takes over rationality, and as a result, you do and say things that are uncharacteristic of you. Panic destroys your self confidence. In Jack Londons short story To Build a Fire the reader watches a mans mental condition go from high to devastatingly low. At the first of the story, he is very self confident in his own abilities. This is evident by the way he keeps saying the he will be in camp by six. Also, when one suddenly becomes physically handicapped, and abilities that he depends on and previously took for granted are not available to him, he tends to act very insecurely and unstably. The mans irrationality developed when the snow fell from the tree and put out his fire. It was as though he had just heard his own death sentence. He couldnt move his fingers to strike the match, and he couldnt feel things. About this time he started running around, panicked, like a chicken with its head cut off, obviously not a very rational move. Once a mans self-confidence is shaken, it becomes increasingly difficult for him to act rationally. Nature destroys the weak and unwise by affecting the physical and mental stableness of the victim. Only the strong survive and only the wise prosper. .

Students Mathematical Errors

Misconceptions and errors are common in mathematics. Teachers can find it hard to deal with a misconception because it arises when a student misinterprets or misapplies an existing mathematical idea. This is a critical challenge especially when the teacher fails to promote the best learning activities and interactions in the classroom.Advertising We will write a custom essay sample on Student’s Mathematical Errors specifically for you for only $16.05 $11/page Learn More Teachers should understand that a learner is an active participant in the construction of new mathematical ideas and knowledge. A misconception occurs when a student uses an extant idea in the wrong manner. For example, a student may always expect to get a â€Å"larger† number after multiplying two whole numbers. A misconception can occur when a learner uses the above idea to multiply two fractions or decimals. This scenario explains why teachers should use the best instruct ional activities. The approach can help teachers deal with errors and misconceptions. There is a strong relationship between student and teacher misconceptions and instructional activities. Teachers should use the best ideas to identify misconceptions and errors in the classroom. Every teacher should provide the best support to his or her students. It is the teachers’ duty to use the best instructions whenever there is a misconception or an error. The strategy will help the teacher to address such an error or misconception. The example below explains how errors and misconceptions occur in the classroom. A seventh grade teacher observed that several students made this error: (-5) x (-6) = -30 Several misconceptions can cause this mathematical error. As mentioned earlier, misconceptions occur when a student constructs new mathematical knowledge through interaction or perception. This situation occurs when the learner decided to apply an â€Å"extant† to a mathematical pr oblem. To begin with, the students might have used the idea that the multiplication of two numbers will give a â€Å"positive number†. This explains why the students obtained a negative number after multiplying (-5) by (-6).Advertising Looking for essay on math statistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The other possible misconception is the use of â€Å"BODMAS†. This misconception might have occurred after the students applied the algorithm for multiplying â€Å"brackets† to the question. The other possible cause of this misconception is lack of proper â€Å"instructions†. Several things must have led to this error. The teacher might have adopted the wrong approach during the initial instruction. This explains why the students were unable to avoid this â€Å"error†. Learners accommodate new concepts within their existing mental knowledge or framework. The teacher failed to intervene in or der to ensure the learners’ conception was within the â€Å"intended instruction†. The teacher might have given improper examples to the learners. As a result, the teacher was unable to identify this error from the beginning. Teachers should understand that take time before accommodating new ideas. Several ways of teaching the multiplication of â€Å"signed† numbers can help the learners avoid these misconceptions. The teacher should begin by identifying the students’ existing knowledge. The teacher will easily identify how the learners multiply whole numbers. The teacher should go ahead and show the learners how to multiply â€Å"signed† numbers. It is also important for the teacher to provide numerous examples. An interactive approach will also help the teacher to identify any misconception. The teacher will then address the misconception accordingly. Teachers should also resolve any â€Å"cognitive conflict† in order to have an effective learning. Tutors should also use extensive discussions and examples. The approach will challenge and â€Å"ameliorate† any misconception in the learning environment. This essay on Student’s Mathematical Errors was written and submitted by user Landon Bowers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Pondwater paper Essays

Pondwater paper Essays Pondwater paper Essay Pondwater paper Essay 1995. Open Water. Pond Life. New York, Golden Books, 18 http:// www. brighthub. com/environment/science-environmental/articles/61550. aspx http:// www. thewildclassroom. com/biomes/FRESHWATER. html

International marketing environment Essay Example | Topics and Well Written Essays - 1000 words

International marketing environment - Essay Example Thus, governments play a highly influential role in promoting, restricting and regulating import and export of the goods. In a way, government interventions cause a tremendous impact on the firms marketing the goods internationally (Vorton, 2010). Further, government’s role is crucial in formulating trade policies, negotiating trade agreements with other countries and preparing an environment that helps promote multilateral trade among the countries. For example, the Office of the US Trade Representative, a body under the US government, is fully responsible to develop trade related policies with the other countries. The office works as the presidents spokesperson, chief trade advisor, and finally as a negotiator with trade organizations of the other countries. It is pertinent to note here that the US has entered into free trade agreements with a total of 19 countries. The North American Free Trade Agreements (NAFTA) with Mexico and Canada is considered one of the largest of all the free trade agreements to promote bilateral trade among the member countries (NAFTA, 2012). Economic factor is quite important and critical as environmental uncontrollable while going for international marketing operations. Markets differ worldwide significantly in their growth prospects, size and the current GDPs. Some of them are developed, while many are in the developing stages and therefore, they differ widely in terms of opportunities. Many of the countries or regions do not have adequate infrastructure to undertake a fast paced economic growth. Natural resources, minerals, water, energy, skilled manpower are the key ingredients that are needed for the growth and industrial activities. Thus, marketers need to consider individual regions and economies carefully before launching any marketing operations (The Economic Environment, 2012). International marketing is influenced by the